Opticlose was a sales acceleration tool that used regression analysis to predict the best prospect for a salesperson to engage with at the current moment. Initially targeted at telesales, it used a bidirectional sync with Salesforce to harvest realtime data for regressions and then present a streamlined UI for recording call outcomes. This \u201cfed two birds with one scone\u201d by solving the twin problems of not knowing who to call and Salesforce being hard to learn and use all day. I made a punchy brand to stand out in the ubiquitously bland universe of sales enablement tools, since word of mouth and user trials were key marketing channels for us. I was responsible for brand, design, front end coding, and engineering management and roadmap. I also did embedded research with customers and their users, presentations to investors, and coded a working prototype in AngularJS which we transitioned into our live alpha product.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Always call the right lead Opticlose was a sales acceleration tool that used regression analysis to predict the best prospect for a salesperson to engage with at the current moment. Initially targeted at telesales, it used a bidirectional sync with Salesforce to harvest realtime data for regressions and then present a streamlined UI for recording … <\/p>\n![\"\"](\"https:\/\/abellenz.com\/wp-content\/uploads\/2014\/10\/logo-horizontal-lockup-safe.png\"){kind=logo}
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