{"id":435,"date":"2025-09-03T06:16:00","date_gmt":"2025-09-03T10:16:00","guid":{"rendered":"http:\/\/www.abellenz.com\/portfolio\/?p=435"},"modified":"2026-02-24T11:45:38","modified_gmt":"2026-02-24T16:45:38","slug":"racket-30-brand","status":"publish","type":"post","link":"https:\/\/abellenz.com\/?p=435","title":{"rendered":"Racket 3.0 iOS\/Mac apps and brand identity"},"content":{"rendered":"\n<h1>Lemon, lime, mango and papaya<\/h1><p>A pivot for Racket toward productivity, 3.0 was a collaborative canvas and audio communication platform on Mac Desktop and iPhone. In addition to updating existing Racket features, we added synchronization and collaborative collision rules for the canvas, and I contributed hands-on UI design directly in Swift for a number of elements. I gave it a brand design that embodies collaboration through the progression of color and repetition of layers, creates a language of bold simple shapes, evokes the product name with a subtle letter R, and incidentally looks like delicious fruit. A fun and inviting brand that could appeal to both business and consumer users, with key deliverables of an app icon, app store presentation, and desktop\/mobile website that mimicked the product UI.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"425\" src=\"https:\/\/abellenz.com\/wp-content\/uploads\/2021\/12\/Mac-app-icon-512-edited-3.png\" alt=\"\" class=\"wp-image-590\" style=\"width:174px;height:174px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1257\" src=\"https:\/\/abellenz.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-21-at-6.47.08-PM-2048x1257.png\" alt=\"\" class=\"wp-image-559\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/abellenz.com\/wp-content\/uploads\/2021\/12\/racket-app-store-1-2048x684.jpg\" alt=\"\" class=\"wp-image-585\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/abellenz.com\/wp-content\/uploads\/2021\/12\/racket-app-store-2-2048x684.jpg\" alt=\"\" class=\"wp-image-584\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"954\" src=\"https:\/\/abellenz.com\/wp-content\/uploaded_manually\/racket_whole_site.png\" alt=\"\" class=\"wp-image-954\"\/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lemon, lime, mango and papaya A pivot for Racket toward productivity, 3.0 was a collaborative canvas and audio communication platform on Mac Desktop and iPhone. In addition to updating existing Racket features, we added synchronization and collaborative collision rules for the canvas, and I contributed hands-on UI design directly in Swift for a number of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/abellenz.com\/?p=435\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Racket 3.0 iOS\/Mac apps and brand identity&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18,8,10,11,16,9,3],"class_list":["post-435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-branding","tag-founder","tag-operations","tag-qa","tag-swift-dev","tag-ui-design","tag-ux"],"_links":{"self":[{"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/posts\/435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abellenz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=435"}],"version-history":[{"count":34,"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/posts\/435\/revisions"}],"predecessor-version":[{"id":955,"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/posts\/435\/revisions\/955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/media\/884"}],"wp:attachment":[{"href":"https:\/\/abellenz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abellenz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abellenz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}