I was an interaction design director on the 135 person team at R\/GA that managed the web presence for the former Baby Bell, now grown into the nation\u2019s largest wireless carrier. I managed and mentored 11 UX designers on the Verizon team in a role that mirrors that of a present day product manager – estimating project cost, planning roadmaps, and specifying features in addition to designing wireframes and building prototypes. I led key initiatives personally, including redesign of their main self service portal, the exceptionally complex ecommerce workflow, an integrated messaging and productivity platform, and a skunkworks vision project charting Verizon\u2019s role in the future of consumer tech. We performed extensive user research across the country, including user testing, focus groups, ethnographic studies, card sorts, and quantitative surveys. I collaborated extensively with all levels of stakeholders to deliver information architectures and change management plans as their business became more digital.<\/p>\n\n\n\n “Bell Atlantic” I was an interaction design director on the 135 person team at R\/GA that managed the web presence for the former Baby Bell, now grown into the nation\u2019s largest wireless carrier. I managed and mentored 11 UX designers on the Verizon team in a role that mirrors that of a present day product … <\/p>\n![\"\"](\"https:\/\/abellenz.com\/wp-content\/uploads\/2009\/07\/verizon-grouped.png\")
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