Cable companies are consistently the most reviled brands in the U.S., and Comcast was no exception, topping the charts at the time as literally THE most hated company in America. We took the opportunity of doing an extensive ethnographic research project around support (24 in-home interviews in 3 metro areas) to understand practical needs, but also how we might rehabilitate the brand from top to bottom via the digital channel. In classic HUGE fashion we delivered a punchy deck with personas, digital strategy, and our aspirational take on how to fundamentally shift the business. We never solved their abusive and misleading pricing practices, but you can\u2019t blame a team for trying.<\/p>\n\n\n\n Listen, then help me Cable companies are consistently the most reviled brands in the U.S., and Comcast was no exception, topping the charts at the time as literally THE most hated company in America. We took the opportunity of doing an extensive ethnographic research project around support (24 in-home interviews in 3 metro areas) to … <\/p>\n![\"\"](\"https:\/\/abellenz.com\/wp-content\/uploads\/2026\/02\/small-1-2048x1024.png\")
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