{"id":94,"date":"2025-09-01T10:06:01","date_gmt":"2025-09-01T14:06:01","guid":{"rendered":"http:\/\/www.abellenz.com\/portfolio\/?p=94"},"modified":"2026-03-06T14:55:54","modified_gmt":"2026-03-06T19:55:54","slug":"hbo-com","status":"publish","type":"post","link":"https:\/\/abellenz.com\/?p=94","title":{"rendered":"HBO.com"},"content":{"rendered":"\n<h1>Golden age<\/h1><p>HBO.com was a next level web experience for a next level brand. One of the first websites to incorporate full frame video and provide content that extended the television experience into interactive. I was lead UX. My team had to dive into extensive content analysis to understand the scope of content and customer connection to HBO verticals. Fortunately this involved watching a lot of great TV, comedy, and sports, least among it the show Entourage, pictured below. We developed an information architecture with key exec stakeholders, collaborated with show-runners to brainstorm web content extensions, and performed usability testing. We delivered more than 500 pages of UX documentation and product specification, including a video player, full featured program guide, user authentication, and message boards &#8211; all designed from scratch. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/abellenz.com\/wp-content\/uploads\/2010\/07\/hbo_home.jpg\" alt=\"HBO.com Homepage\" class=\"wp-image-95\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Golden age HBO.com was a next level web experience for a next level brand. One of the first websites to incorporate full frame video and provide content that extended the television experience into interactive. I was lead UX. My team had to dive into extensive content analysis to understand the scope of content and customer &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/abellenz.com\/?p=94\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;HBO.com&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,5,13,3],"class_list":["post-94","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-architecture","tag-leadership","tag-user-research","tag-ux"],"_links":{"self":[{"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/posts\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/abellenz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=94"}],"version-history":[{"count":12,"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/posts\/94\/revisions"}],"predecessor-version":[{"id":1027,"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/posts\/94\/revisions\/1027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abellenz.com\/index.php?rest_route=\/wp\/v2\/media\/1018"}],"wp:attachment":[{"href":"https:\/\/abellenz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=94"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abellenz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=94"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abellenz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}