Opticlose app and brand identity

Always call the right lead

Opticlose was a sales acceleration tool that used regression analysis to predict the best prospect for a salesperson to engage with at the current moment. Initially targeted at telesales, it used a bidirectional sync with Salesforce to harvest realtime data for regressions and then present a streamlined UI for recording call outcomes. This “fed two birds with one scone” by solving the twin problems of not knowing who to call and Salesforce being hard to learn and use all day. I made a punchy brand to stand out in the ubiquitously bland universe of sales enablement tools, since word of mouth and user trials were key marketing channels for us. I was responsible for brand, design, front end coding, and engineering management and roadmap. I also did embedded research with customers and their users, presentations to investors, and coded a working prototype in AngularJS which we transitioned into our live alpha product.

Racket 3.0 iOS/Mac apps and brand identity

Lemon, lime, mango and papaya

A pivot for Racket toward productivity, 3.0 was a collaborative canvas and audio communication platform on Mac Desktop and iPhone. In addition to updating existing Racket features, we added synchronization and collaborative collision rules for the canvas, and I contributed hands-on UI design directly in Swift for a number of elements. I gave it a brand design that embodies collaboration through the progression of color and repetition of layers, creates a language of bold simple shapes, evokes the product name with a subtle letter R, and incidentally looks like delicious fruit. A fun and inviting brand that could appeal to both business and consumer users, with key deliverables of an app icon, app store presentation, and desktop/mobile website that mimicked the product UI.

Bose Channels team communication app

Giving people control of our most important human sense

We collaborated with the legendary Dan Gauger, the pioneer of active noise cancelling at Bose in their innovation group to explore new product ideas. We fleshed out 7 hardware/software product concepts from noise cancelling rooms, to headphone traffic lights, to audio-neural stimulation. My partner and I built out a working prototype of one concept that integrated the touch controls in their headphones and glasses hardware to make team communication a double tap away (a single tap sounds better, but it’s actually too close).