founder – Abel Lenz

Opticlose brand identity

Racket 1.0 iOS app

founder operations product management QA UI design UX

Racket 3.0 iOS/Mac apps, Racket branding

founder operations QA swift dev UI design UX

I like solving hard problems.
I’m a veteran of R/GA, Huge, AOL, and many startups. Clients include Verizon, HBO, Clear Channel, J&J, Under Armour, Nike, Ollie, and more. I've worked across nearly all industries, types of businesses, and types of digital products. I have deep experience in product design including ideation, UX, UI design, prototyping, architecture, user research, and creative direction. Expert in mobile, desktop, responsive web, design systems, data visualization, and AI; well-versed in Storybook, CSS, front-end web frameworks, accessibility, and Swift. I’ve been a part of organizations large and small, built and managed teams, and been a mentor and friend to team members across all disciplines and levels.

Selected client list

Acuvue
AOL
Bose
Comcast
Commure
Dana Farber Cancer Institute
Dell
Ford
HBO
Hulu
I Heart Media / Clear Channel
IBM
JetBlue
Johnson & Johnson
Lactaid
Microsoft
MIT
Nike
Nokia
Ollie
Patch
Reach Oral Care
Reuters
RSA Security
Smithsonian
Splenda
Syndio
Under Armour
Verizon
Virgin
Zyrtec