Lemon, lime, mango and papaya

A pivot for Racket toward productivity, 3.0 was a collaborative canvas and audio communication platform on Mac Desktop and iPhone. In addition to updating existing Racket features, we added synchronization and collaborative collision rules for the canvas, and I contributed hands-on UI design directly in Swift for a number of elements. I gave it a brand design that embodies collaboration through the progression of color and repetition of layers, creates a language of bold simple shapes, evokes the product name with a subtle letter R, and incidentally looks like delicious fruit. A fun and inviting brand that could appeal to both business and consumer users, with key deliverables of an app icon, app store presentation, and desktop/mobile website that mimicked the product UI.