Under Armour product customization engine

Put literally anything on a shoe*

The Under Armour Icon web app let users customize dozens of shoe parts, and add color, patterns, type, and even photos to shoe uppers. We had to understand the opportunities and limitations of WebGL and understand the manufacturing process so that our tools would produce reliable renderings and accurate outputs leading to satisfied customers. We also had to balance between mobile compatibility and supporting repeat expert usage on desktop – we wanted creators to use it as a platform and share designs. In my role as lead UX, I contributed research, design, creative direction, and product functional specification. I was the lead interface with the enormous client team and engineering contractor.
* Of course there was a blocked words list which included other sneaker brands

AOL Patch website and CMS

“Don’t fuck up the news”

Patch was a media brand and content platform offering local news in more than 800 communities nationwide. I was brought on to re-architect the user experience to embrace user content alongside original reporting from local editors in order to expand the number of towns we could serve. Think Facebook groups (but better designed) with elevated editorial content and local self-serve advertising… all while retaining respect for the well loved news content. I directly managed the 10 person product design team, oversaw creative for the 8 person marketing team, partnered closely with the Patch C-suite and met regularly with the CEO of AOL. I partnered with engineering and product to build the new platform and at the same time travelled nationally to explain the changes to over 1000 editorial staff and advertising salespeople on the ground. We also performed extensive ethnographic and UX research, built out visual design and brand voice style guides and managed agencies on side projects.

Racket 1.0 iOS app

Every team is a remote team

Inspired by the rising popularity of airpods, my partner and I were funded to do a startup called Racket to imagine how hybrid teams could communicate with always-on audio. The idea was to make conversations effortless – with all the spontaneity and serendipity of working in the same space. The solution was to extend the current mode of remote collaboration, messaging, with audio – imagine Slack but if it was multi-modal – long before Slack huddles was launched (and with a better UX). Racket let you listen and talk in text conversations and have synchronous audio conversations in a channel that others could read or listen to later. Seamlessly move between text and voice to fit your context and benefit from the strengths of both asynchronous and synchronous communication. We designed and built out authentication, onboarding, invites, user management, channels, audio playback, audio emoji, and an admin console. Racket was built on WebRTC architecture, and featured multichannel recording for speaker isolation and transcription, smart muting for team members in the same room and a bunch of other novel features. As one of two founders I compiled a massive competitive analysis, designed and specified all the product features, ran QA, and wrote the patent.

Patch Perks mobile app

No more paper punch cards

Buy 10 bagels and get one free without the overstuffed wallet. The Patch Perks platform monitored credit card transactions in order to capture purchases at local businesses who were enrolled. The iOS/Android app let users sign up with businesses and notified them of progress on loyalty campaigns and other offers based on timing and location. The platform was designed to complement advertising and self service content creation by businesses on their town’s Patch local news website. I managed the interaction and visual designers and provided high level product management guidance and creative direction.

Bose Channels team communication app

Giving people control of our most important human sense

We collaborated with the legendary Dan Gauger, the pioneer of active noise cancelling at Bose in their innovation group to explore new product ideas. We fleshed out 7 hardware/software product concepts from noise cancelling rooms, to headphone traffic lights, to audio-neural stimulation. My partner and I built out a working prototype of one concept that integrated the touch controls in their headphones and glasses hardware to make team communication a double tap away (a single tap sounds better, but it’s actually too close).